The Diploma in Digital Marketing (Media and Branding) course will enable you to evaluate the key channels that customers use and help you understand how to communicate within a constantly evolving communications environment. It is important to understand how integration can be achieved within the changing network of all digital media. This will be placed within the context of understanding digital marketing and consumer behaviour.
All CAM courses will be discontinued after the July 2018 assessment board.
Those who are looking for pure digital marketing courses are advised to review the Oxcom Digital Marketing Courses from Oxford College of Marketing, the CIM Digital Diploma in Professional Marketing or the Postgraduate Diploma in Digital Marketing or Social Media from UCI as alternatives.
Students who have successfully completed a CAM qualification are entitled to use the designatory letters DipCAM (DigitalM) or DipCAM (MComms) after their name.