Marketing accountability, measurement and ROI have  always been  key topics for marketers. Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. Good metrics will enable them to move from “blind” metrics to becoming more intelligent about acquisition, retention and value. The Diploma in Digital Marketing (Metrics and Analytics) has been developed by CAM is the only professional qualification focussing on this area.

Students who have successfully completed a CAM qualification are entitled to use the designatory letters DipCAM (DigitalM) or DipCAM (MComms) after their name.

Distance Learning

£1,290+VAT
  • Blended Learning £1,650 +VAT
  • Single Module Distance Learning £430

All CAM courses will be discontinued after the July 2018 assessment board.

Oxford College of Marketing will still be accepting delegates via pure distance learning or those who have units to complete. Those who are looking for a pure digital marketing course are advised to review the Diploma in Digital Marketing from Oxford College of Marketing or the Postgraduate Diploma in Digital Marketing or Social Media from UCI as alternatives.

CAM Results

Digital Marketing Essentials 90%
Marketing & Consumer Behaviour 100%
Digital Marketing Planning 94%
Web Analytics and Social Media Monitoring 100%

Diploma in Digital Marketing (Metrics and Analytics) Course Structure

Web Analytics and Social Media Monitoring
Digital marketing is of ever-increasing importance to all organisations and within an environment where return on investment is of increasing importance, all activity needs to be both evaluated and measured to monitor the effectiveness of activity.

Digital Marketing Essentials
This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media.

Marketing & Consumer Behaviour (double unit)
This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.

Course Assessment

The Diploma in Digital Marketing is assignment based assessment.

Exemptions

You may be eligible for a CAM exemption depending on your previous marketing qualifications.

Entry Requirements

Those with significant experience, but without the formal qualifications, can apply for special consideration of their circumstances. Call us and we will help you on to the right course for you.

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Online Learning System - Two Week Free Trial

Our student online learning system provides learning support for students studying for CIM, CAM Communications and Digital Marketing, UCI / DMA Digital courses, and ISMM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.

Oxford College of Marketing Webinars

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ISMM Webinars

If you couldn’t make or missed out on the free webinar taster session don’t worry! We Have the Recording of it Right Here