Diploma in Digital Marketing (Metrics and Analytics)

Diploma in Digital Marketing (Metrics and Analytics) 2017-07-20T04:48:39+00:00

Marketing accountability, measurement and ROI have  always been  key topics for marketers. Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. Good metrics will enable them to move from “blind” metrics to becoming more intelligent about acquisition, retention and value. The Diploma in Digital Marketing (Metrics and Analytics) has been developed by CAM is the only professional qualification focussing on this area.

All CAM courses will be discontinued after the July 2018 assessment board. Oxford College of Marketing will still be accepting delegates via pure distance learning or those who have units to complete. Those who are looking for pure digital marketing courses are advised to review the Oxcom Digital Marketing Courses from Oxford College of Marketing, the CIM Digital Diploma in Professional Marketing or the Postgraduate Diploma in Digital Marketing or Social Media from UCI as alternatives.

Students who have successfully completed a CAM qualification are entitled to use the designatory letters DipCAM (DigitalM) or DipCAM (MComms) after their name.

Distance Learning

£1,290+VAT
  • Blended Learning £1,650 +VAT
  • Single Module Distance Learning £430 +VAT

CAM Results

Digital Marketing Essentials 90%
Marketing & Consumer Behaviour 100%
Digital Marketing Planning 94%
Web Analytics and Social Media Monitoring 100%

Course Structure

Web Analytics and Social Media Monitoring
Digital marketing is of ever-increasing importance to all organisations and within an environment where return on investment is of increasing importance, all activity needs to be both evaluated and measured to monitor the effectiveness of activity.

Digital Marketing Essentials
This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media.

Marketing & Consumer Behaviour (double unit)
This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.

Course Assessment

The Diploma in Digital Marketing has assignment based assessments.

Exemptions

You may be eligible for a CAM exemption depending on your previous marketing qualifications.

Entry Requirements

You may be eligible for a CAM exemption depending on your previous marketing qualifications and if you already hold a CIM qualification.

Open Evenings

If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.

Apply Online

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, CAM Communications and Digital Marketing, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.

Oxford College of Marketing Webinars

To find out more about studying with us sign up for a free webinar

CIM / CAM Webinars
UCI Webinars
ISM Webinars
OXCOM Diploma in Digital Marketing

If you couldn’t make or missed out on the free webinar taster session don’t worry!
We Have the Recording of it Right Here

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