Everyone is talking about mobile marketing and as the world wide sales of mobile devices keeps ballooning, companies are looking at their business and technology strategies. The Diploma in Digital Marketing (Mobile) has been developed by CAM and is the only qualification available to global marketers who are eager to update their mobile knowledge and skills.
Students who have successfully completed a CAM qualification are entitled to use the designatory letters DipCAM (DigitalM) or DipCAM (MComms) after their name.
- Blended Learning £1,650 +VAT
- Single Module Distance Learning £430
All CAM courses will be discontinued after the July 2018 assessment board.
Oxford College of Marketing will still be accepting delegates via pure distance learning or those who have units to complete. Those who are looking for a pure digital marketing course are advised to review the Diploma in Digital Marketing from Oxford College of Marketing or the Postgraduate Diploma in Digital Marketing or Social Media from UCI as alternatives.
Diploma in Digital Marketing (Mobile) Course Structure
Mobile Marketing in Practice
Mobile is the most widely used media channel globally, with over one billion mobile devices sold each year. The medium is referred to as ‘always on and always connected’ and provides new ways for organisations and brands to connect with customers across all sectors. This unit will provide an introduction to good practice in mobile marketing and explore how it fits within the communications mix.
Digital Marketing Essentials
This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media.
Marketing & Consumer Behaviour (double unit)
This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.
You may be eligible for a CAM exemption depending on your previous marketing qualifications.
Those with significant experience, but without the formal qualifications, can apply for special consideration of their circumstances. Call us and we will help you on to the right course for you.