The CAM Diploma in Digital Marketing will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.
All CAM courses will be discontinued after the July 2018 assessment board. Oxford College of Marketing will still be accepting delegates via pure distance learning or those who have units to complete. Those who are looking for pure digital marketing courses are advised to review the Oxcom Digital Marketing Courses from Oxford College of Marketing, the CIM Digital Diploma in Professional Marketing or the Postgraduate Diploma in Digital Marketing or Social Media from UCI as alternatives.
- Blended Learning £1,650 +VAT
- Single Module Distance Learning £430 +VAT
Students who have successfully completed a CAM qualification are entitled to use the designatory letters DipCAM (DigitalM) or DipCAM (MComms) after their name.
Diploma in Digital Marketing Course Structure
Digital Marketing Essentials
This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media.
Marketing & Consumer Behaviour (double unit)
This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.
Digital Marketing Planning
The unit aims to provide programme members with the skills and knowledge to understand the fundamental planning concepts for an online organisation together with key factors in implementation, measurement and evaluation of successful campaigns.
The Diploma in Digital Marketing has assignment based assessments.
You may be eligible for a CAM exemption depending on your previous marketing qualifications and if you already hold a CIM qualification.
The CAM Diplomas are open qualifications so there are no specific formal entry requirements. Contact us and we will help you on to the right course for you.
Online Learning System – Two Week Free Trial
Our student online learning system provides learning support for students studying all CIM, CAM Communications and Digital Marketing, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.
Oxford College of Marketing Webinars
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