CAM Diploma in Digital Marketing

CAM Diploma in Digital Marketing 2018-03-05T13:25:03+00:00

The CAM Diploma in Digital Marketing will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.

All CAM courses will be discontinued after the July 2018 assessment board.
Those who are looking for pure digital marketing courses are advised to review the Oxcom Digital Marketing Courses from Oxford College of Marketing, the CIM Digital Diploma in Professional Marketing or the Postgraduate Diploma in Digital Marketing or Social Media from UCI as alternatives.

Distance Learning

  • Blended Learning £1,650 +VAT
  • Single Module Distance Learning £430 +VAT

Students who have successfully completed a CAM qualification are entitled to use the designatory letters DipCAM (DigitalM) or DipCAM (MComms) after their name.

CAM Results

Digital Marketing Essentials 90%
Marketing & Consumer Behaviour 100%
Digital Marketing Planning 94%
Web Analytics and Social Media Monitoring 100%

Diploma in Digital Marketing Course Structure

Digital Marketing Essentials
This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media.

Marketing & Consumer Behaviour (double unit)
This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.

Digital Marketing Planning
The unit aims to provide programme members with the skills and knowledge to understand the fundamental planning concepts for an online organisation together with key factors in implementation, measurement and evaluation of successful campaigns.

Course Assessment

The Diploma in Digital Marketing has assignment based assessments.


You may be eligible for a CAM exemption depending on your previous marketing qualifications and if you already hold a CIM qualification.

Entry Requirements

The CAM Diplomas are open qualifications so there are no specific formal entry requirements. Contact us and we will help you on to the right course for you.

Open Evenings

If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.

Apply Online

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, CAM Communications and Digital Marketing, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.

Oxford College of Marketing Webinars

To find out more about studying with us sign up for a free webinar

CIM / CAM Webinars
UCI Webinars
ISM Webinars
OXCOM Diploma in Digital Marketing

If you couldn’t make or missed out on the free webinar taster session don’t worry!
We Have the Recording of it Right Here

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