Diploma in Marketing Communications

Diploma in Marketing Communications 2017-06-20T13:32:27+00:00

The aim of the Diploma in Marketing Communications is to provide an in-depth understanding of the principal methods of communication used by organisations in the achievement of their business objectives.
The examinations and assignments are designed to assess your knowledge of these communication methods as well as your ability to apply and interpret knowledge.

All CAM courses will be discontinued after the July 2018 assessment board. Oxford College of Marketing will still be accepting delegates via pure distance learning or those who have units to complete. Those who are looking for pure digital marketing courses are advised to review the Oxcom Digital Marketing Courses from Oxford College of Marketing, the CIM Digital Diploma in Professional Marketing or the Postgraduate Diploma in Digital Marketing or Social Media from UCI as alternatives.

Distance Learning

£1,300+VAT
  • Blended Learning £1,750 +VAT
  • Single Module Distance Learning £325.00 +VAT

CAM Results

Marketing and Consumer Behaviour 100%
Public Relations 77%
Direct Marketing and Sales Promotion 83%
Advertising 100%
Integrated Media 100%

Diploma in Marketing Communications Course Structure

Marketing and Consumer Behaviour (double unit)
This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.

Public Relations
This unit aims to provide you with an awareness of the role of public relations in relation to the many different publics with which an organisation is concerned and provide an understanding of all means of communication by which those publics can be reached. This unit will also provide knowledge of the organisational and professional context in which people working full-time in public relations operate.

Direct Marketing and Sales Promotion
This unit aims to provide you with an understanding of the disciplines and techniques of direct marketing and sales promotion at an operational level, including the knowledge and the skills to apply database and other digital technologies in the development of direct marketing and sales promotion campaigns within legal and regulatory constraints.

Advertising
This unit aims to provide you with a knowledge and understanding of the function of advertising within the marketing mix, communications mix and society. This unit also aims to ensure that knowledge and understanding of the process of advertising, advertising planning and measuring effectiveness are in place.

Integrated Media
This unit aims to provide you with a knowledge and understanding of the function of different media within the marketing mix and communications mix. This unit also aims to ensure that knowledge and understanding of the process of media selection, planning and measuring effectiveness are in place.

Course Assessment

The Diploma in Marketing Communications is assessed by examination and assignment.

Exemptions

You may be eligible for a CAM exemption depending on your previous marketing qualifications and if you already hold a CIM qualification.

Entry Requirements

The CAM Diplomas are open qualifications so there are no specific formal entry requirements. Contact us and we will help you on to the right course for you.

Open Evenings

If you are interested in discussing this course face to face with one of our experienced Centre Managers, we offer individual Open Evening appointments in all our locations across the UK.
To find your nearest centre, please look on our locations page for dates, times and how to book.

Apply Online

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, CAM Communications and Digital Marketing, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.

Oxford College of Marketing Webinars

To find out more about studying with us sign up for a free webinar

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We Have the Recording of it Right Here

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