The aim of the Diploma in Marketing Communications is to provide an in-depth understanding of the principal methods of communication used by organisations in the achievement of their business objectives.
The examinations and assignments are designed to assess your knowledge of these communication methods as well as your ability to apply and interpret knowledge.
All CAM courses will be discontinued after the July 2018 assessment board. Oxford College of Marketing will still be accepting delegates via pure distance learning or those who have units to complete. Those who are looking for pure digital marketing courses are advised to review the Oxcom Digital Marketing Courses from Oxford College of Marketing, the CIM Digital Diploma in Professional Marketing or the Postgraduate Diploma in Digital Marketing or Social Media from UCI as alternatives.
- Blended Learning £1,750 +VAT
- Single Module Distance Learning £325.00 +VAT
Diploma in Marketing Communications Course Structure
Marketing and Consumer Behaviour (double unit)
This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.
This unit aims to provide you with an awareness of the role of public relations in relation to the many different publics with which an organisation is concerned and provide an understanding of all means of communication by which those publics can be reached. This unit will also provide knowledge of the organisational and professional context in which people working full-time in public relations operate.
Direct Marketing and Sales Promotion
This unit aims to provide you with an understanding of the disciplines and techniques of direct marketing and sales promotion at an operational level, including the knowledge and the skills to apply database and other digital technologies in the development of direct marketing and sales promotion campaigns within legal and regulatory constraints.
This unit aims to provide you with a knowledge and understanding of the function of advertising within the marketing mix, communications mix and society. This unit also aims to ensure that knowledge and understanding of the process of advertising, advertising planning and measuring effectiveness are in place.
This unit aims to provide you with a knowledge and understanding of the function of different media within the marketing mix and communications mix. This unit also aims to ensure that knowledge and understanding of the process of media selection, planning and measuring effectiveness are in place.
The Diploma in Marketing Communications is assessed by examination and assignment.
You may be eligible for a CAM exemption depending on your previous marketing qualifications and if you already hold a CIM qualification.
The CAM Diplomas are open qualifications so there are no specific formal entry requirements. Contact us and we will help you on to the right course for you.
Online Learning System – Two Week Free Trial
Our student online learning system provides learning support for students studying all CIM, CAM Communications and Digital Marketing, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.
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