Diploma in Digital Media and Branding

The Diploma in Digital Media and Branding course will enable you to evaluate the key channels that customers use and help you understand how to communicate within a constantly evolving communications environment. It is important to understand how integration can be achieved within the changing network of all digital media. This will be placed within the context of understanding digital marketing and consumer behaviour.

Diploma in Digital Media and Branding Course Structure

Integrating Digital Media and Branding

Media planning has become increasingly difficult in recent years. There has been an explosion of the ways in which consumers are contacted both digitally and through conventional media such as print, radio and television. Convergence of media creates new problems and opportunities for brands.

Digital Marketing Essentials

This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media.

Marketing & Consumer Behaviour (double unit)

This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.

Study Centres

Intensive Weekends: London / Birmingham / Gatwick / Liverpool / Reading / Hull

Part-time Evenings: Brighton / Oxford / London / Birmingham / Reading

Timetables

Diploma in Digital Marketing Timetable PDF

Course Assessment

The Diploma in Digital Marketing is assignment based assessment.

Exemptions

You may be eligible for a CAM exemption depending on your previous marketing qualifications.

Entry Requirements

Those with significant experience, but without the formal qualifications, can apply for special consideration of their circumstances. Call us and we will help you on to the right course for you.

Oxford College of Marketing gives all their students access to their Digital Course Materials

No marketing strategy is now complete without a digital component. So now anyone studying a Chartered Institute of Marketing and CAM course with the Oxford College of Marketing will be given access to the 6 digital modules of the CAM Diploma. This means that you can learn now and take the assessments with us later.
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