Diploma in Managing Digital Media

Media planning has become increasingly difficult in recent years. There has been an explosion of the ways in which consumers are contacted both digitally and through conventional media such as print, radio and television. Convergence of media creates new problems and opportunities for brands.

The Diploma in Managing Digital Media is a new and exciting qualification looks at digital channels and their suitability for inclusion in a media plan. Search Engine Optimisation (SEO), display advertising, email marketing, viral marketing, online PR, affiliate marketing and social media are all explored in detail. It also looks at digital metrics and related legislation, regulation and codes of practice. This diploma will provide you with invaluable knowledge and skills to manage digital marketing and communications campaigns.

It will also look at the fast changing landscape of social networking through all digital media including mobile, and the part it plays within the digital mix. Future trends are an important element to the qualification and will be regularly updated. It will consider Web 4.0, new influence models and the growing impact of neuroscience.

Diploma in Managing Digital Media Course Structure

Integrating Digital Media and Branding

Media planning has become increasingly difficult in recent years. There has been an explosion of the ways in which consumers are contacted both digitally and through conventional media such as print, radio and television. Convergence of media creates new problems and opportunities for brands.

Implementing Digital Campaigns

This unit will equip candidates with the skills to deliver digital communications projects.

Advertising

This unit aims to provide you with a knowledge and understanding of the function of advertising within the marketing mix, communications mix and society. This unit also aims to ensure that knowledge and understanding of the process of advertising, advertising planning and measuring effectiveness are in place.

Public Relations

This unit aims to provide you with an awareness of the role of public relations in relation to the many different publics with which an organisation is concerned and provide an understanding of all means of communication by which those publics can be reached.

Study Centres

Intensive Weekends: London / Birmingham / Gatwick / Liverpool / Reading / Hull

Part-time Evenings: Brighton / Oxford / London / Birmingham / Reading / Gatwick

Timetables

Diploma in Managing Digital Media Timetable PDF

Course Assessment

The Diploma in Managing Digital Media is assessed by examination and assignment.

Exemptions

You may be eligible for a CAM exemption depending on your previous marketing qualifications.

Entry Requirements

Those with significant experience, but without the formal qualifications, can apply for special consideration of their circumstances. Call us and we will help you on to the right course for you.

Oxford College of Marketing gives all their students access to their Digital Course Materials

No marketing strategy is now complete without a digital component. So now anyone studying a Chartered Institute of Marketing and CAM course with the Oxford College of Marketing will be given access to the 6 digital modules of the CAM Diploma. This means that you can learn now and take the assessments with us later.
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