Digital Marketing Courses

If you need to know about digital marketing, internet marketing, online marketing or even e-marketing, whatever you choose to call it. Every marketer needs to understand what they can achieve through digital media and channels.

No communication plan is now complete without a digital component. The Diploma in Marketing Communications and the Digital modules from the NEW Digital qualifications will give you the knowledge and endorsement you need to succeed as a professional communications specialist.

Students who have successfully completed a CAM qualification are entitled to use the designatory letters DipCAM (DigitalM) or DipCAM (MComms) after their name.

CAM Digital Marketing Courses

Diploma in Digital Marketing

This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning.

Diploma in Digital Marketing (Mobile)

This new qualification has been developed by CAM and is the only qualification available to global marketers who are eager to update their mobile knowledge and skills.

Diploma in Digital Marketing (Metrics and Analytics)

Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. This new qualification developed by CAM is the only professional qualification focussing on this area.

Diploma in Digital Marketing (Media and Branding)

The Diploma in Digital Marketing (Media and Branding) course will enable you to evaluate the key channels that customers use and help you understand how to communicate within a constantly evolving communications environment.

CAM specialist courses are ideal to study once a student has undertaken the main digital marketing qualification.

Diploma in Marketing Communications

The aim of the CAM Diploma syllabus is to provide an in-depth understanding of the principal methods of communication used by organisations in the achievement of their business objectives.

CAM Diplomas in Marketing

CAM's ability to integrate the many disciplines present in the marketing communications industry is its main benefit; giving specialists the breadth of knowledge to advise clients, internal and external, on the best ways to communicate a product or service. Read More

The CAM Diplomas are tailored to the marketing communication needs of modern business.

• CAM is an industry led and nationally recognised educational body that acts as the glue between the various disciplines of the communication industry
• CAM bridges the gap between the academic and the practical. As students say "The courses are immediately relevant to my work the next day in the office!"
• CAM is kept up-to date by leading communication experts and the majority of tutors are practitioners in the industry
• CAM is flexible and relevant making the CAM Diplomas eminently suitable for anyone's continuing professional development

How are CAM and CIM related?

In 2000 the CAM Foundation formed an alliance with The Chartered Institute of Marketing and since then CAM qualifications have been managed and awarded by the Institute. All students studying for a CAM qualification must retain CIM membership for the duration of their studies. In simple terms, CAM is treated as a part of the Institute which delivers marketing communications focused qualifications, yet the CAM Foundation remains a separate entity with its own Board of Trustees.

Qualification Guide

Registration on a CAM Diploma through CIM gives you access to an unrivalled set of benefits and resources to support your job, your career and even your employer.
A CAM Diploma can help you to gain credibility and career progression and give you more knowledge and confidence to provide an effective contribution to business performance.