The CIM Marketing Leadership Programme is a new Masters level qualification for senior marketers which will replace the CIM Postgraduate Diploma in Marketing. Oxford College of Marketing are proud to be chosen by CIM to deliver this course in the pilot phase. Both face to face and blended courses will commence in January / February 2017.

To register your interest and to be the first to hear more information as it becomes available, please contact us.

Blended Learning

£5,295+VAT
  • Single Unit £1,765.00

If you have already gained significant experience in marketing at a strategic or management level and/or previously completed the CIM Diploma in Professional Marketing, then the new CIM Marketing Leadership Programme could be the right choice for you. The programme focuses on applying strategic thinking to facilitate and implement change at the highest level.

  • Develop creative thinking to meet the challenges of the modern-day marketing environment
  • Provide the tools to successfully lead organisational change
  • Identifying opportunities for future business growth and managing the process
  • Build a successful strategic marketing consultancy

On completion of the programme, delegates can benefit from utilising the designatory letters ‘DipM’. The programme can also be used to work towards a Masters or MBA, representing 60 credits that can be used as Accredited Prior Learning (APL).

CIM Results

Foundation Certificate in Marketing 100%
Certificate in Professional Marketing 95%
Diploma in Professional Marketing 95%

Entry Requirements

  • Level 6 qualification, such as The CIM Diploma in Professional Marketing or a business or marketing Bachelors or Masters degree
  • Evidence of experience at a senior Marketing Management level
  • Evidence of past, present and future career progression

Assessment

The CIM Leadership Programme consists of three modules, two that are mandatory and one elective module. All units are assessed by an organization-based assignment.

Mandatory Modules:

Contemporary Challenges
This level 7 module is designed to empower senior marketers to assess emerging market challenges and then to develop suitable strategic responses. It recognises the changing dynamics of the marketing environment and the importance of determining the key business drivers that will impact on business success. You will learn how to adopt creative thinking in order to respond positively and innovatively to market challenges as well as evaluating any resource implications.

This module can also be completed as a single award or built up on over time in order to gain the full qualification.

Leading Change
This level 7 module will equip senior marketers to meet the challenges of leading and managing change within an organisation. It acknowledges the requirement to build a robust case for change, based on the direction and resources of the organisation as well as considering the importance of corporate culture in sustaining change too. You will learn how to develop a platform to support future market responses and effectively deliver change within a business.

This module can also be completed as a single award or built up on over time in order to gain the full qualification.

Elective Module (delegates select one):

Managing Business Growth
This level 7 module has been developed to support senior marketers in determining the potential opportunities for organisational growth that aligns with strategic priorities. It provides a wider view on possible drivers of business growth, before enabling you to focus on a specific industry and your own organisation’s drivers and customer dynamics. You will learn how to determine the future direction for a business to achieve growth and assess the likely impact on wider connected stakeholders.

This module is an elective that can be studied as an individual module or selected as the required elective for the CIM Leadership Programme.

Consultancy
This level 7 module will assist experienced marketers in developing a successful consultancy skills, either as part of a larger organisation or as an independent marketing consultancy professional. It recognises the importance of building a defined consultancy proposition alongside a personal brand. You will learn how to assess client’s issues and respond to such issues through facilitating change and implementing agreed solutions.

This module is an elective that can be studied as an individual module or selected as the required elective for the CIM Leadership Programme.

Study Options

The CIM Marketing Leadership Programme is a new Masters level qualification for senior marketers which will replace the CIM Postgraduate Diploma in Marketing. Oxford College of Marketing are proud to be chosen by CIM to deliver this course in the pilot phase. Both face to face and blended courses will commence in January / February 2017. Pure distance learning courses will start in June 2017. We have payment plans to suit most students and although there are no College registration fees you will need to budget for CIM membership and exam fees.  For more details please contact us.

Intensive Weekends and Blended Learning
Liverpool : Sheffield : LondonLondon BridgeBirminghamOxfordReading : Gatwick : Milton Keynes : Gatwick : Bournemouth : Hull

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Online Learning System - Two Week Free Trial

Our student online learning system provides learning support for students studying for CIM, CAM Communications and Digital Marketing, UCI / DMA Digital courses, and ISMM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.

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