The Diploma in Professional Marketing is for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective.
If you are responsible for managing the marketing process at an operational level, moving into a mid-level marketing position, looking to build on knowledge gained at Certificate level or wanting greater business understanding of marketing management, this level will probably be for you.
All Diploma level delegates will have access to the free Marketing Gateway Programme which covers basic marketing theory over a two day course or online.
Before making up your mind, do contact us so we can check that this is the best level for you.
- Analyse an organisation’s current and future internal and external environment
- Analyse relevant information to recommend and inform strategic decision making
- Develop a strategic marketing plan to realise organisational objectives
- Manage resources to deliver the strategic marketing plan
- Monitor, measure and adapt the marketing plan for continuous improvement
- Blended Learning £2,010 +VAT
- Single Module Distance Learning £430.00 +VAT
Diploma in Professional Marketing Results
The Diploma in Professional Marketing is a degree level qualification and is designed for marketers who are working at a strategic level or wish to move up to working at a strategic level. Most delegates at this level are graduates, hold a degree equivalent qualification or have previously completed the CIM Certificate in Professional Marketing. It is also very useful for delegates to have at least two years of marketing experience and to be working in a marketing environment. For delegates who have not studied marketing before, or wish to revise basic marketing theory, Oxford College of Marketing has developed a two day intensive course (available face to face or online) which is available free of charge to all delegates. For more information, please see the Marketing Gateway Programme.
Please contact us to discuss if the Diploma in Professional Marketing is the most suitable course for you.
Course Start Dates
The Diploma level can be started on any unit, so for classroom based courses, delegates can start in September, January, April and July. Online distance learning can be started at anytime.
Diploma level courses start from £430.00 per unit for online distance learning and £670 per unit for face to face classes. This does not include your CIM membership or assessment fees but does include support and study material access for 3 years.
The course is assessed via three modules; two of which are mandatory (Strategic Marketing and Mastering Metrics) and two elective modules (Driving Innovation and Digital Strategy) of which delegates must complete one. For syllabus details please click here.
Strategic Marketing – 3 hour examination based on a pre-prepared marketing plan
Mastering Metrics – 16 page work-based assignment
Elective Modules of which one must be taken:
Driving Innovation – 16 page work-based assignment
Digital Strategy – Assignment
There are three exam boards each year in December, April and June. You will need to book your examinations directly with CIM with an exam centre convenient to you. For students wishing to take the examination outside the UK, there may be an extra local charge. There are strict booking deadlines enforced by CIM but we will remind you of these.
For the Marketing Strategy module, you will be asked to submit homework and complete a mock exam so that you are fully prepared for the assessment. You will receive full tutor feedback on your marketing plan and audit (which you will take into the examination to help you answer the questions and is worth 40% of the marks) and your mock exam.
For the assignment based units (Mastering Metrics and Driving Innovation), you will work with an experienced personal tutor who will guide you through the process, answer your queries and provide feedback on your initial plan and first draft of your assignment. You will also need to work to an internal timetable so we can review your project before submission to CIM. Your project will need to show evidence that you have reached the learning outcomes via a selection of tasks.
The Diploma in Professional Marketing is available via intensive weekends combined with distance learning, part time weekly classes and via online distance learning. The full Diploma in Professional Marketing course starts at £1,290. We have payment plans to suit most students and although there are no College registration fees you will need to budget for CIM membership and exam fees. For more details please contact us.
The Diploma level can be started on any unit, so for classroom based courses, delegates can start in September, January and April. Online distance learning can be started at anytime.
New Syllabus Information Webinar
This Webinar will look in-depth at the new syllabus for the Level 6 Diploma in Marketing.
Online Learning System – Two Week Free Trial
Our student online learning system provides learning support for students studying all CIM, CAM Communications and Digital Marketing, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.
Oxford College of Marketing Webinars
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