The course is assessed via three modules; two of which are mandatory (Strategic Marketing and Mastering Metrics) and two elective modules (Driving Innovation and Digital Strategy) of which delegates must complete one. For syllabus details please click here.
Strategic Marketing – 3 hour examination based on a pre-prepared marketing plan
Mastering Metrics – 16 page work-based assignment
Elective Modules of which one must be taken:
Driving Innovation – 16 page work-based assignment
Digital Strategy – Assignment
There are three exam boards each year in December, April and June. You will need to book your examinations directly with CIM with an exam centre convenient to you. For students wishing to take the examination outside the UK, there may be an extra local charge. There are strict booking deadlines enforced by CIM but we will remind you of these.
For the Marketing Strategy module, you will be asked to submit homework and complete a mock exam so that you are fully prepared for the assessment. You will receive full tutor feedback on your marketing plan and audit (which you will take into the examination to help you answer the questions and is worth 40% of the marks) and your mock exam.
For the assignment based units (Mastering Metrics and Driving Innovation), you will work with an experienced personal tutor who will guide you through the process, answer your queries and provide feedback on your initial plan and first draft of your assignment. You will also need to work to an internal timetable so we can review your project before submission to CIM. Your project will need to show evidence that you have reached the learning outcomes via a selection of tasks.