The Diploma in Professional Marketing is for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective.
If you are responsible for managing the marketing process at an operational level, moving into a mid-level marketing position, looking to build on knowledge gained at Certificate level or wanting greater business understanding of marketing management, this level will probably be for you.
Before making up your mind, do contact us so we can check that this is the best level for you.
- Analyse an organisation’s current and future internal and external environment
- Analyse relevant information to recommend and inform strategic decision making
- Develop a strategic marketing plan to realise organisational objectives
- Manage resources to deliver the strategic marketing plan
- Monitor, measure and adapt the marketing plan for continuous improvement
- Blended Learning £2,010 +VAT
Diploma in Professional Marketing Results
Diploma level courses start from £430.00 per unit for online distance learning and £670 per unit for face to face classes. This does not include your CIM membership or assessment fees but does include study material access for 3 years.
The course is assessed via three modules; two of which are mandatory (Strategic Marketing and Mastering Metrics) and two elective modules (Driving Innovation and Digital Strategy) of which delegates must complete one. For syllabus details please click here.
Strategic Marketing – 3 hour examination based on a pre-prepared marketing plan
Mastering Metrics – 16 page work-based assignment
Elective Modules of which one must be taken
Driving Innovation – 16 page work-based assignment
Digital Strategy – Assignment
There are three exam boards each year in December, April and June. You will need to book your examinations directly with CIM with an exam centre convenient to you. For students wishing to take the examination outside the UK, there may be an extra local charge. There are strict booking deadlines enforced by CIM but we will remind you of these.
For the Marketing Strategy module, you will be asked to submit homework and complete a mock exam so that you are fully prepared for the assessment. For the assignment based units (Mastering Metrics and Driving Innovation), you will work with an experienced personal tutor who will guide you through the process and answer your queries. You will also need to work to an internal timetable so we can review your project before submission to CIM. You will need to produce evidence that you have reached the learning outcomes via a selection of digital tasks and will have a personal tutor to guide you.
The Diploma in Professional Marketing is available via intensive weekends combined with distance learning, part time weekly classes and via online distance learning. The full Diploma in Professional Marketing course starts at £1,290. We have payment plans to suit most students and although there are no College registration fees you will need to budget for CIM membership and exam fees. For more details please contact us.
The Diploma level can be started on any unit, so for classroom based courses, delegates can start in September, January and April. Online distance learning can be started at anytime.
New Syllabus Information Webinar
This Webinar will look in-depth at the new syllabus for the Level 6 Diploma in Marketing.