The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning – by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus. Strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation’s activities to the customer, and manage the organisation’s marketing activities.
The CIM Level 7 courses consist of two stages. The first stage has 4 Units. The aim of the course is to provide the knowledge, skills and knowhow for senior marketing managers.
If you are a senior practicing marketing manager and have no previous marketing qualifications you can speed up your level of knowledge and your entry by completing our Marketing Gateway Programme which will ensure you understand the theory expected at this level.
Click here for the Syllabus