Successful Copywriting
Polish your prose; work out what your customer wants to hear and whet their appetite for more!
Ever feel like you know what you want to say but you can't put it across in writing? Don't worry, it's a common dilemma. It's easy to communicate by speech because you draw on body language to express yourself. Writing however, is a different skill that you can develop and improve over time.
Course aims
To enable you to write dynamic and compelling copy which will inspire the reader to action and effectively communicate the key marketing message. The aim of this course is to give you confidence, ideas, tips and plenty of practice to hone your skills to become a fine copywriter
Who will benefit?
Anyone responsible for producing marketing literature or writing copy for the web, marketers, sales promotion and sales executives, junior advertising or PR staff.
Why should you attend?
Good writing skills are a crucial aspect of the marketers toolkit. We need to grab the customer's attention, tantalise them, and reel them in. We need to absorb them as if we were sitting face to face, even though we might be a million miles away.
Course Content
- What is copywriting?
- Feed your mind: research and creative strategies
- Speak to your reader
- Build your idea
- Grammar pitfalls and challenges
- Writing for different platforms
- Proof before you publish
- Call upon strategies for creative thinking
- Write an eye-catching headline
- Write in plain English
- Write arresting body copy
- Evaluate another person's writing effectively
Duration
9.30am to 4.30pm
Telephone: 01865 515255 Email: janeyenquiries@oxfordcollegeofmarketing.ac.uk