Digital Attribution: Did the last click really just win? – Video Webinar

Digital Attribution: Did the last click really just win? – Video Webinar 2017-06-14T02:36:15+00:00

Digital Attribution: Did the last click really just win?
Digital attribution looks to identify the series of touchpoints a site visitor has with a variety of channels before they buy. With consumers accessing a plethora of media on a daily basis, it’s becoming crucial for marketers to understand which media should be credited for driving a customer sale. During this webinar Pete Dickenson from looks at how marketers are using attribution to value their work.

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