Marketing Webinars

Marketing Webinars 2017-01-16T00:32:01+00:00

If you couldn’t make or missed out on the free Subject Specific Marketing Webinars, don’t panic! We have the recording of it right here:

Social Media Monitoring Tools
During this practical webinar will look at how some freely available tools such as Google’s Wildfire, Socialbakers and Socialmention work and how they assist in providing organisations insight on target markets and competitors based on social media metrics.

Google Planning Tools
Google Planning Tools – Interact with tools to draw insights and inform your marketing strategy.

CIM Postgraduate Diploma in Marketing Information Webinar
Are you wondering whether to do the Chartered Postgraduate Diploma in Marketing? It’s a big decision which people are often unsure of. You might also be undecided between the Postgraduate Diploma or the Professional Diploma.

CIM level 3 Foundation Certificate in Marketing Information Webinar
This webinar outlines key information relating to the CIM Syllabus change for the Level 3 Foundation Certificate in Marketing. The Webinar will look at content of the new syllabus as well as how it will be assessed.

Affiliate Marketing 101
How to buy advertising on a performance basis
UK businesses spent over £1bn last year on affiliate marketing, generating over £14bn in sales. Pete Dickenson from www.impacttag.com will provide an introduction to the affiliate marketing channel and demonstrate how some businesses are utilising this channel to achieve success.

The Future of Digital Marketing
We know that digital technology has fundamentally disrupted numerous vertical sectors: just look at Music, Travel/ Leisure and Publishing. To marketers, it sometime seems like digital is moving too fast for us to keep up.

Native Advertising
A new digital advertising opportunity or just an advertorial in disguise?
With 41% of brands surveyed by Hexagram (2013) suggesting they are already engaged with Native Advertising; it’s clear that there is a significant buzz around this advertising format.

CIM Certificate in Professional Marketing
New Syllabus Information Webinar
This Webinar will look in-depth at the new syllabus for the Level 4 Certificate in Marketing which will be run from September 2014 by the Oxford College of Marketing.

CIM Diploma in Professional Marketing
New Syllabus Information Webinar
This Webinar will look in-depth at the new syllabus for the Level 6 Diploma in Marketing which will be run by the Oxford College of Marketing.

Content Marketing
US digital marketing/social media Guru Seth Godin is reported to have said: “Content Marketing is all the marketing that’s left.” But what exactly do we mean by Content Marketing?

Measuring Social Media
Social Media is a great way to start dialogue with your customers online as well as creating brand awareness and a buzz around new products and services.

Pay Per Click Advertising (PPC)
Paid Search (eg. Google AdWords) is a powerful and flexible marketing tool. But which keywords should you be bidding on? How can you attract the right users to see your ads, click through to your landing page and then go on to convert?

Digital Attribution: Did the last click really just win?
Digital attribution looks to identify the series of touchpoints a site visitor has with a variety of channels before they buy.

Mobile Marketing
In a world where multi-screening has become the norm and most people are searching, buying and engaging through mobile devices, this webinar will look at the ever changing mobile landscape as well as the tools and resources available to marketers to better understand the mobile customer.

The Marketing Plan
The starting point for any journey is understanding where you are coming from. In this webinar Ray Murphy talks through the important steps in completing a situation audit, which is the starting point for the marketing planning process.

Measuring Digital Campaigns
This session will provide insight into some of the key metrics that can be used to measure the success of digital campaigns as well as some of the tools and techniques that can be applied to assist organisations in judging performance.

Everyone’s Talking Big Data
Big data is one of biggest buzz words around in marketing channels these days but what is Big Data? Pete Dickenson from www.impacttag.com takes us through an introduction to exactly what is big data.

Email Marketing In Practice Webinar
The Email Marketing In Practice webinar was a huge success and very popular, meaning we are looking into putting a similar one on again in the future.

Chartered Postgraduate Diploma in Marketing Webinar
Are you wondering whether to do the Chartered Postgraduate Diploma in Marketing? It’s a big decision which people are often unsure of. You might also be undecided between the Postgraduate Diploma or the Professional Diploma.

An Introduction to CAM Qualifications
An Introduction to CAM Qualifications by Red Barrington and Oxford College of Marketing.

CIM Diploma in Marketing
Are you wondering whether or not the CIM Diploma in Marketing  is for you?
In this webinar recording, we’ll tell you more about the qualification and give you guidance on what’s involved, plus give you some pointers on whether to do the CIM Diploma in Marketing.

Online Learning System - Two Week Free Trial

Our student online learning system provides learning support for students studying for CIM, CAM Communications and Digital Marketing, UCI / DMA Digital courses, and ISMM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.

Oxford College of Marketing Webinars

To find out more about studying with us sign up for a free webinar

CIM Webinars
UCI Webinars
ISMM Webinars

If you couldn’t make or missed out on the free webinar taster session don’t worry! We Have the Recording of it Right Here

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