CIM COURSES
Introductory Certificate in Marketing
If you are completely new to marketing and have no formal qualifications of any kind this may be your way in. This is a simple course and can be done in six months. It can be used to progress to the Professional Certificate in Marketing, then to the Professional Diploma in Marketing and ultimately the Professional Post Graduate in Marketing and Chartered Marketer status. You can then go on to do an MA or MSC in Marketing or an MBA.
Entry requirements and assessments
This is an open access qualification - NO qualifications or marketing experience are required. However, some work experience would be advantageous.
- You are probably at the moment in one of the following roles:
- In a junior marketing, secretarial or administrative role
- Event management
- Personal assistant
- Customer service assistant/call centre employee
- Non-marketer without a degree
- School leaver without A levels
If you have no qualifications and want to get a better job and lead a more interesting life with higher salary, this is the course for you.
Why study at this level?
- Gaining this qualification will begin to open doors that before seemed impossible.
- It is your first step on the pathway to a successful career in marketing.
- Understanding the basic marketing tools will add value to your job.
- Studying while working will maximise your professional development.
By the end of the course you should know how to:
- Begin to identify how marketing contributes to the success of an organisation.
- Understand the environment and the key differences in the marketing mix.
- Apply a basic knowledge of the building blocks that make up the marketing tools and identify best practice in different types of organisations.
- Demonstrate a working knowledge of the different types of customer relationships (internal and external) and how to manage them
Objectives
The objectives of the CIM Introductory Certificate in Marketing are:
- To explore the role of marketing in achieving customer satisfaction and organisational success.
- To show how a range of environmental factors can influence how an organisation operates.
- To highlight the importance of information in understanding how customers make buying decisions and the factors that affect those decisions.
- To help students identify how the marketing mix is used to create value.
- To demonstrate why organisations need to know and understand their customers and how successful relationships can be developed through great communications and good customer service and support.
- To illustrate the application of marketing principles in a wide range of organisational contexts related to internal and external customers.
Course structure
There are two modules to study:
- What is Marketing?
- Understanding Customer Relationships
How will I be assessed?
The assessment is very simple and should not put you off!
What is Marketing? Assessment is through a simple online multiple choice examination. Understanding Customer Relationships is assessed by assignment.
Your personal tutor will support you through your assignment.
Study options
This level is offered at Oxford College of Marketing via online distance learning or in-house training programmes.
Discuss this course
To discuss this programme in more detail please contact us
Telephone: 01865 515255 Email: janeyenquiries@oxfordcollegeofmarketing.ac.uk