Introductory Certificate in Marketing

If you are completely new to marketing and have no formal qualifications of any kind this may be your way in. This is a certificate course in marketing and can be done in six months. It can be used to progress to the Professional Certificate in Marketing, then to the Professional Diploma in Marketing and ultimately the Professional Post Graduate in Marketing and Chartered Marketer status. You can then go on to do an MA or MSC in Marketing or an MBA.

Entry requirements and assessments

This is an open access qualification - NO qualifications or marketing experience are required. However, some work experience would be advantageous.

You are probably at the moment in one of the following roles:

• In a junior marketing, secretarial or administrative role.
• Event management.
• Personal assistant.
• Customer service assistant/call centre employee.
• Non-marketer without a degree.
• School leaver without A levels.

If you have limited work experience and some GCSE's and are looking for a way to start a career in marketing, this could be the course for you

Why study at this level?

• Gaining this certificate course in marketing will begin to open doors that before seemed impossible.
• It is your first step on the pathway to a successful career in marketing.
• Understanding the basic marketing tools will add value to your job.
• Studying while working will maximise your professional development.

By the end of the course you should know how to:

• Begin to identify how marketing contributes to the success of an organisation.
• Understand the environment and the key differences in the marketing mix.
• Apply a basic knowledge of the building blocks that make up the marketing tools and identify best practice in different types of organisations.
• Demonstrate a working knowledge of the different types of customer relationships (internal and external) and how to manage them

The objectives of the CIM Introductory Certificate in Marketing are:

• To explore the role of marketing in achieving customer satisfaction and organisational success.
• To show how a range of environmental factors can influence how an organisation operates.
• To highlight the importance of information in understanding how customers make buying decisions and the factors that affect those decisions.
• To help students identify how the marketing mix is used to create value.
• To demonstrate why organisations need to know and understand their customers and how successful relationships can be developed through great communications and good customer service and support.
• To illustrate the application of marketing principles in a wide range of organisational contexts related to internal and external customers.

Course structure

There are two modules to study:

• What is Marketing?
• Understanding Customer Relationships.

How will I be assessed?

• What is Marketing? Assessment is through a simple online multiple choice examination.
• Understanding Customer Relationships is assessed by assignment.

CIM have designed an online test which you can use in order to identify the most appropriate entry level, given your current knowledge, skills and experience. If after taking the CIM level Entry Tests you feel you need to revise certain areas or have gaps in your knowledge we will give you free access to the lower levels of study to help you. Go to http://qm.cim.co.uk/

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