Anneke Edmonds has a keen interest in, and working knowledge of, marketing and innovative business culture. She is a qualified practitioner, consultant, trainer, and lecturer in marketing supported by her MSc in Strategic Marketing from Cranfield School of Management. She gained accreditation for, and launched the CIM study centre at Buckingham Business School, and is a Fellow and Chartered member of the Chartered Institute of Marketing (CIM).
Anneke has taught across a wide range of marketing related subjects: Brand Dynamics, Consumer Behaviour, Marketing Management, Digital Marketing Strategy (consultant and corporate trainer), Market Research, Marketing Communications, as well as International Marketing. Her teaching is based on real world experience, as she has launched several Start-Up businesses, worked with entrepreneurs in a Marketing Director role, and now mentors Start-Ups in Berlin, Germany. She is enrolled on a PhD at Cranfield School of Management where she is researching entrepreneurship, gender, and celebrity branding.
In her spare time she travels, and spends time in her home countries; America and Germany.