Fiona Eriksen is a fully qualified CIM Marketer with over 20 years experience in marketing across B2B, B2C FMCG and Charity sectors. I’ve worked in NPD development, strategic planning and business case development, marketing communications – including a range of knowledge of TTL campaigns on big and small brands using advertising, promotional tactics and digital marketing.
I have enjoyed developing and implementing marketing plans for several key brands such as Smirnoff, Imodium and Birds Eye fish fingers amongst others. At Cancer Research UK I enjoyed working on marketing strategies and plans for new ‘groundbreaking’ fundraising ideas, while also pilot launching those ideas with the most potential.
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