Helena Beard is a brand specialist with over 20 years’ experience of travel and tourism marketing. She is the founder and Managing Director of China Travel Outbound a sales and marketing agency which promotes global travel and tourism brands to the outbound Chinese traveller. During her career, Helena has worked both agency and client-side, as MD of Travel PR and Representation agency, KBC PR & Marketing, and in senior brand and communications roles at Virgin Holidays, First Choice and Eurostar.
Helena holds the Chartered Institute of Marketing Diploma and a Masters degree from Surrey University in Tourism Management. She is a part-time Marketing lecturer at the University of Brighton and writes hotel reviews and a regular blog for the travel trade website, Travelmole.