Kevin Tolson

Kevin Tolson 2017-10-24T12:09:30+00:00

Kevin TolsonI am a Sales and Marketing Practitioner, and have worked at Director level since 1998.

I have a proven ability to identify new brand, customer, product and service opportunities, align organisations and deliver ‘thought through’ profitable growth. My experience is across Private Equity, Privately Owned, Publicly Quoted, and Turnaround organisations in B2B and B2C markets.

I have worked with many well known brands, primarily across Consumer Durables and Industrial markets. I have developed trading relationships within Department Store, Distributor, Direct / Independent Retail, DIY Multiple, Grocery Multiple, and Merchant channels.

I have had significant P&L responsibility with in depth financial and commercial understanding, budget management and KPI delivery.

My specific experience is in Sales, Marketing, Business Development, and General Management which has been gained in World Class companies at both Operating Company and Group Divisional level. I have been involved in Start Ups to turnover Responsibility of over £0.5bn.

My specialities are:-
Strategic Planning / Marketing Planning, Strategic Business Development, Strategic Account Development / Strategic Selling, Channel Development / Management, People Development / Coaching & Mentoring

I am a Senior Examiner for CIM at Level 4, and also an Examiner at Level 6.

Areas of academic interest include:-
Strategic Marketing / Marketing Planning, Metrics, and Innovation. I have been fortunate to work with OCOM to deliver the equivalent modules at Level 6, and also work with OCOM to deliver CAM and other Professional accreditations.

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