Peter Bowman

Peter Bowman 2017-01-16T00:31:24+00:00

Peter BowmanI have had a lengthy relationship with CAM & CIM. In the 1980s I lectured on media topics for CAM at the College for Distributive Trades in Leicester Square. In the 1980s & 1990s I served as a CAM examiner. In that capacity I attended many of the annual briefings for lecturers at Coton. My CAM career re-started in 2011 when I became an Assignment Tutor working with candidates through the Oxford College of Marketing. I have held that post for 5 years.

My media career enabled me to plan media, buy media, sell media and, above all, research media. A lengthy career of planning, buying and research roles in a number of agencies culminated in the role of Media Research Director of full service agency WCRS and then its media successor, the Media Planning Group.

Before that I worked for, among others, IPC Magazines, Carat, JWT & Davidson Pearce. My formal career ended after several years working as head of research and commercial strategy for satellite TV channel, UKTV.

After 2006 I have worked as a consultant. My major project was to serve between 2006 and 2010 as the General Manager of the newest ‘joint industry’ media research contract, UKOM which has aimed to provide a planning & buying currency for online advertising.

Contribution to industry initiatives has been an ongoing theme. I have represented agency interests on the Technical Groups of the two major industry research currencies, BARB and the National Readership Survey, all the while serving on a host of industry research working & technical study groups. Subsequently, I was elected a Fellow of the Institute of Practitioners in Advertising. I have served as the chairman of the Media Research Group.

I have been a prolific speaker at advertising and media industry conferences and have published a number of articles in trade and specialist magazines. I have won the Grand Prix at the IPA Media Awards and in another year, the Media Research Category award. In 2007 I wrote a media training module for the IPA, Planning for Integration. In a wider educational context, in my younger days I read History at Trinity College, Cambridge.

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