Sally holds a Masters in Marketing and the CIM Postgraduate Diploma and has enjoyed a successful marketing career working in several different sectors. Her marketing career began in the leisure industry, progressed to the manufacturing sector and then moved into business support working in consumer, business to business and partnership marketing. Sally has gained many years’ experience in strategic marketing management and marketing communications, with a more specialised focus on acquisition and retention, brand management and stakeholder relationships.
Sally has successfully supported start-up businesses through to national and international brands, working with David Lloyd Leisure, Business Link and UK Trade and Investment. She is currently employed as a marketing consultant, supporting businesses from a diverse range of sectors to improve marketing performance. With a focus on mentoring, training and project management her skills help businesses achieve their marketing ambitions.
As a previous student of CIM qualifications, Sally has experienced the hard work, time and effort that it takes to achieve the qualifications. Having previously studied as a distance learner and via workshops she is more than happy to share her experiences and provide help and advice to students.
Sally is a full member of the CIM and a Chartered Marketer.