Sarah Ball
Sarah Ball has 26 years' experience in marketing and corporate strategy. Sarah has held senior roles in Consultancy, corporate planning and market research.
She began her career in Corporate Planning with the Lex Service Group, and then moved to PriceWaterhouseCoopers where she worked in the Group International Planning department and with telecommunication clients in the firm’s Telecommunications Division.
Sarah has a B.Sc from the London School of Economics and an MBA from the Cranfield School of Management. She undertook 3 years PhD research investigating market segmentation techniques employed in the high technology sector, under the supervision of Professor Malcolm McDonald.
Sarah is a full professional member of the MRS, Institute of Directors, Communications Managers Association and the Womens in Technology Group (WiTT).
In addition to working with the Oxford College of Marketing, Sarah works as a Director of a firm that she helped to found in 1992, Prodata Partners Ltd. Here she works as a global project manager, running global research projects for technology clients including BT, SITA and other blue chip clients.
Sarah's specialist areas include marketing research & planning, market strategy, market analysis & forecasting, segmentation, competitor analysis, and business-to-business marketing.