Tessa Allgeier, MCIM, Chartered Marketer
Tessa has many years experience as an independent consultant specialising in customer and market research and social marketing. After her postgraduate year at Kingston University, she began her career as a field manager for Harris Research, followed by design consultancy work with clients as diverse as the Brighton Festival and American Express.
She moved into the public sector and successfully establisheds a customer-focused approach to research and marketing at Brighton & Hove Council. At the start of her freelance career she wrote a national training manual on research practice for the Chartered Institute for Public Finance and Accountancy, and regularly facilitates national and regional workshops, seminars and events within the public sector.
She lectures CIM Diploma students across all four modules, is a Chartered and full member of the Chartered Institute of Marketing, and registered as a CIM consultant. Tessa also works as an Associate consultant for a number of organisations delivering strategic marketing and research projects - often within performance management or engagement frameworks. Tessa has led and managed award-winning customer research projects and has recently been asked to deliver Social Marketing training within the Health sector across the UK.