Tim Lane spent his early years in FMCG sales with companies such as Proctor and Gamble, Duracell and Dairy Crest Foods, where he was National Sales Manager. He ran the sales and marketing side of things for his family business, until it was eventually sold to Whitbread. Tim then acted as consultant marketing director to a children’s leisure business until he emerged to join the Oxford College lecturing team in Brighton and Tutoring Distance Learning students. Tim has worked on CIM courses for twenty years and lectures in a number of educational environments, including the University of Brighton.
He has an MBA, a Post Graduate Professional Diploma in Marketing and a BSC in Business Studies. He also has a PGCE, is a qualified teacher, a member of the Institute for learning (IFL), a Fellow of the CIM (FCIM) and a Chartered Marketer. Tim has also been a CIM examiner for a number of years across different modules, and is currently an Examiner for the Marketing Planning Process module on the CIM Professional Diploma. His areas of interest include strategic marketing planning, business strategy and consumer behaviour.