Tony Bennett, Chartered Marketer
Tony Bennett started his career with ICI in a variety of international marketing and general management roles. More lately positions in Astra Zeneca and CHEP included Business strategy and planning which were coupled with on-going management of brands.
Responsibility for the bottom-line has emphasised to Tony the importance of multi-disciplinary teams and for marketers to fully understand the many components that make up profitable business
Over the last 7 years Tony has developed his own marketing consultancy with a focus on SME's including interim management and trusteeship of a sizeable local charity and the development of it's trading company as director.
A Fellow of CIM and Chartered Marketer, Tony has tutored for Oxford College for 5 years at both Brighton and Reading Universities.