1 day short course
Email Marketing
4th August 2010
Chertsey, Surrey |
Save £100!
If you book by Friday 16th July 2010 and bring a friend
See prices for details |
We think getting impressive results from good email marketing is quicker, easier and less expensive than from any other marketing medium. This course offers best practice techniques to significantly improve results from your email marketing activities
After attending this 1-day course you will enjoy:
- more conversion
- better business results
- more direct marketing insight
- fewer unsubscribes
- gaining and retaining more customers
|
Our Trainer
Daniel is head of Internet Marketing for Academy Internet and a member of the Chartered Institute of Marketing (CIM). He has over 10 years of experience in Internet marketing and web development. His key qualities include the ability to communicate the commercial and marketing benefits of an Internet marketing strategy whilst understanding the underlying technology and being able to select the most appropriate technical solution.
...
Telephone
01865 515255
If you work with colleagues who would benefit from this course, please forward this email
See our range of 1-day Marketing Skills courses.
Who are our clients and customers and what do they say?
Why not check out our qualified and experienced trainers and tutors?
Your Market Training Partner
|
 |
Course Overview
With the latest theory and proven practice in successful email marketing, this course will give you confidence to build email into your marketing strategy. With hands-on interactive exercises, you will learn about the practical issues involved in planning and implementing an email campaign. You'll also learn how email can be used to gain, keep and develop customers looking at the choices involved in following a permission strategy. You'll consider how email fits with your online and offline communications mix, how to write killer email copy, measure results and have the right context to assess and analyse your campaigns.
Who will benefit?
Those with responsibility for their organisation's outbound email, e-marketing strategies or lead generation activities: marketing and sales managers, marketing executives, client relationship managers, business development managers, marcoms managers, direct marketers.
|
|
Course Details
| Where |
Chertsey, Surrey, just off Jn 11 of M25 |
| When |
4th August 2010 |
| Price (excl VAT) |
£399 single person booked by Friday 16th July
£698 for two people booked by Friday 16th July
-------------------------------------------------
£449 single person booked after Friday 16th July
£798 for two people booked after Friday 16th July
£349* current and past OCOM students
|
| Booking |
Click here |
*No further discounts apply
|
|
Course Content and Programme**
| 9.00 |
Registration and Coffee |
| 9.30 |
Course Starts
Session 1 - Principles and Planning
- Email marketing strategy
- Email and integrated marketing
- Direct and Relationship marketing
- Writing an email communications plan
- Permission marketing
|
| 11.30 |
Session 2 - Planning and Executing Your Email Campaign
- The planning stage
- Targeting online users
- Goal setting
- Resources (budget and manpower)
- Scheduling
- Your database; and growing it
- The law & ethics
- Email marketing systems overview
|
| 1.00 |
LUNCH |
| 1.30 |
Session 3 - Attention grabbing design and content
- HTML vs Plain text
- Understanding the key design and content components
- Email copywriting
- Email real estate
- Viral email
|
| 2.45 |
Session 5 - Latest in email marketing
- RSS
- Analytics
- Deliverability
|
| 3.30 |
Session 6 - How to get better
- Testing
- Monitoring
- Benchmarking
|
| 4.30 |
CLOSE |
|
Venue
Chertsey Hillswood Business Park
3000 Hillswood Drive
Chertsey
KT 16 0RS
Map and Directions
|
|
 CIM Qualifications
Oxford College of Marketing is also an accredited study centre for
all levels of CIM Marketing Quallifications and has centres at Oxford
Brookes University, The Universities of Reading, Brighton, Westminster,
Liverpool Hope University College and Sheffield Hallam University.
www.oxfordcollegeofmarketing.ac.uk
|
|
In-House Training
Our network of professional trainers and specialist practitioners offer a comprehensive range of short marketing courses. Because we divide each course into units, clients can book a series of short (three hour) blocks running over several weeks. These can be delivered at your company in breakfast, lunch or teatime sessions that mean the minimum disruption to the working day.
View our wide range of Short Courses available on an in-house basis.
Training Consultancy
Oxford College of Marketing provides consultancy support to large organisations who want to provide their marketing staff with continual professional development throughout their careers. This has included the development of a marketing training curriculum, new-hire training, Training Needs Analysis and alignment of corporate objectives to marketing training needs. Oxford College of Marketing is now providing global support to major customers.
|
How to book
Click here for a booking form
Call Jane on 01865 515255 |
| |
|
