1 day short course
Introduction to eMarketing
10th Febuary 2010
London |
Save £100!
If you book by 15th January 2010 and bring a friend
See prices for details |
| To enable those involved to understand the evolution of emarketing and the opportunities available in marketing to the target audience via electronic channels. The course examines how eMarketing can be used to influence behaviours and actions to drive increased results and performance.
You will learn about the array of tools and capabilities available to you, from Search Engine optimisation to Viral marketing campaigns, and gain an insight into how these work, and how to use them successfully. The course shows how to consider these options in the context of your own organisation objectives, and shows how to plan, execute and measure eMarketing activities.
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Telephone
01865 515255
If you work with colleagues who would benefit from this course, please forward this email
See our range of 1-day Marketing Skills courses.
Who are our clients and customers and what do they say?
Why not check out our qualified and experienced trainers and tutors?
Your Market Training Partner
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Course Overview
At the end of this course you will be able to:
- Understand the key terminology and jargon in Internet Marketing
- Understand how to design and implement effective eMarketing activities
- Understand the key concepts of:
- Search Engine Optimisation
- Pay Per Click
- Online Advertising
- Email Marketing
- Viral marketing
- Affiliate Campaigns
- Link Building
- Content Creation
- Understand and interpret web site analytics
- Understand Web 2.0 and what it means in the real world
- Know where to find further information on Internet Marketing
Who will benefit?
Suitable for anyone involved in Internet Marketing
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Course Details
| Where |
16 Park Crescent, London, W1B 1AH |
| When |
10th Febuary 2010 |
| Price (excl VAT) |
£399 single person booked by 15th January 2010
£698 for two people booked by 15th January 2010
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£449 single person booked after 15th January 2010
£798 for two people booked after 15th January 2010
£349* current and past OCOM students
If you have more than 2 delegates interested in attending this course, please call 01865 515255 |
| Booking |
Click here |
*No further discounts apply
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Course Content and Programme**
Time |
Item |
09:30 – 9.45am |
Introductions / Objectives |
9.45am-10.30am |
Online marketing – how it can be effective |
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The changing nature of communications |
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Web 2.0 |
10:30 – 10:45pm |
Break |
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Customer lifecycles |
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Web analytics |
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Search engine optimisation and Pay per click strategy |
12:30 – 13:30pm |
Lunch |
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Website Design + Content |
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email marketing |
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Affiliate marketing |
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Forums / blogs |
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Viral Marketing |
14:45 – 15:00pm |
Break |
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Planning successfully for your marketplace |
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Planning online marketing strategy for success |
16.30pm |
End |
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Venue
16 Park Crescent,
London,
W1B 1AH
Situated on the corner of Park Crescent and Portland Place
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just a short distance from both Regent’s Park and Great Portland Street underground stations
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within 10 minutes walk of Warren Street, Baker Street and Oxford Circus stations,
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within easy reach of Euston, Paddington and Kings Cross
See Map
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 CIM Qualifications
Oxford College of Marketing is also an accredited study centre for
all levels of CIM Marketing Quallifications and has centres at Oxford
Brookes University, The Universities of Reading, Brighton, Westminster,
Liverpool Hope University College and Sheffield Hallam University.
www.oxfordcollegeofmarketing.ac.uk
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In-House Training
Our network of professional trainers and specialist practitioners offer a comprehensive range of short marketing courses. Because we divide each course into units, clients can book a series of short (three hour) blocks running over several weeks. These can be delivered at your company in breakfast, lunch or teatime sessions that mean the minimum disruption to the working day.
View our wide range of Short Courses available on an in-house basis.
Training Consultancy
Oxford College of Marketing provides consultancy support to large organisations who want to provide their marketing staff with continual professional development throughout their careers. This has included the development of a marketing training curriculum, new-hire training, Training Needs Analysis and alignment of corporate objectives to marketing training needs. Oxford College of Marketing is now providing global support to major customers.
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How to book
Click here for a booking form
Call Jane on 01865 515255 |
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