1 day short course
Cutting Edge On-line
Marketing Techniques
Intelligent, practical ways to use the newest digital marketing techniques to drive marketing results
Thursday 14th Feb 2008
Chertsey, Surrey
|
Save £100!
If you book by Thursday 24th Jan and bring a friend
See prices for details |
| Online marketing moves at the pace of the Internet: faster than any other form of marketing.
As more and more organisations shift the greater portion of their marketing spend into new digital investments, you – the marketing manager – need to keep your finger on the hot digital pulse, and be ready to beat the competition by being better, quicker and more clever.
Attending this course will give you a better chance to do exactly that.
|
Our Trainer
Will is a passionate online marketing expert. He has worked with Oxford College of Marketing to develop ideas for new media training enjoying great success with this new course. As an ex-client and marketer himself he loves explaining online marketing techniques and opportunities in words that normal non-technical people can understand.
... Read more...
Telephone
01865 515255
"I really loved the training seminar you did. It was really helpful, informative and energizing"
Marketing Consultant
"I really got a lot out of the day. Thank you." Communication Consultant
"Thanks for a great day, it was very inspirational!" Director
"Very well put together, info-packed and interesting" Marketing Director, leading E-learning firm
If you work with colleagues who would benefit from this course, please forward this email
See our range of 1-day Marketing Skills courses.
Who are our clients and customers and what do they say?
Why not check out our qualified and experienced trainers and tutors?
Your Market Training Partner
|
 |
Course Overview
After attending this 1-day course you will:
- Better understand the huge online trends transforming communication online
- Be equipped with practical, proven techniques to generate real-world results from new online marketing activities
- Walk away energised and bubbling with new approaches to try at work
Who will benefit?
-
Those with marketing responsibility for their organisation’s website
- Those responsible for managing their organisation’s external communications
- Those from organisations positioned at the leading edge of communications
- Marketers from major brands wishing to engage more fully with their stakeholders
Pre-requisites
To get the most benefit from this course you should have reasonable, non-technical awareness of at least two of the below areas:
- Search Engine Optimisation
- Pay Per Click advertising
- Managing website projects
- Online communities (e,g, MySpace, Flickr, eBay)
- Tracking return on investment from online marketing activities
|
|
Course Details
| Where |
Chertsey, Surrey, just off Jn 11 of M25 |
| When |
Thurs 14th Feb 2008 |
| Price (excl VAT) |
£399 single person booked by Thursday 24th Jan 08
£698 for two people booked by Thursday 24th Jan 08
-------------------------------------------------
£449 single person booked after Thursday 24th Jan 08
£798 for two people booked after Thursday 24th Jan 08
£349* current and past OCOM students
|
| Booking |
Click here |
*No further discounts apply
|
|
Course Content and Programme**
| 9.00 |
Registration and Coffee |
| 9.30 |
Course Starts
Session 1 - Web 2.0 Overview
- What is Web 2.0
- Definition
- Exploration of characteristics
- Examples of Web 2.0
|
| 10.30 |
Session 2 - Consumer generated content
|
11.30
|
Session 3 - Blogging and Podcasting
- What are they?
- How do they work?
- Case studies and practical exercises
- Blogging for business
- Best practices
- Marketing suggestions
|
| 1.00 |
LUNCH |
| 1.30 |
Session 4 - Online social networks
- Case studies
- Digg
- LinkedIn
- Flickr
- Islando
|
| 2.45 |
Session 5 - Social Media Optimisation (SMO)
- The 17 Rules of SMO
- Practical marketing suggestions
- Group exercise and brainstorming
|
| 3.30 |
Session 6 - Online PR
- Changes in PR
- Online press release
- Monitoring buzz and the blogosphere
- Engagement
|
| 4.30 |
CLOSE
|
**Please note that due to the fast-moving nature of this field, the topics covered may change or evolve from that outlined above.
|
Venue
Chertsey Hillswood Business Park
3000 Hillswood Drive
Chertsey
KT 16 0RS
Map and Directions
|
|
 CIM Qualifications
Oxford College of Marketing is also an accredited study centre for
all levels of CIM Marketing Quallifications and has centres at Oxford
Brookes University, The Universities of Reading, Brighton, Westminster,
Liverpool Hope University College and Sheffield Hallam University.
www.oxfordcollegeofmarketing.ac.uk
|
|
In-House Training
Our network of professional trainers and specialist practitioners offer a comprehensive range of short marketing courses. Because we divide each course into units, clients can book a series of short (three hour) blocks running over several weeks. These can be delivered at your company in breakfast, lunch or teatime sessions that mean the minimum disruption to the working day.
View our wide range of Short Courses available on an in-house basis.
Training Consultancy
Oxford College of Marketing provides consultancy support to large organisations who want to provide their marketing staff with continual professional development throughout their careers. This has included the development of a marketing training curriculum, new-hire training, Training Needs Analysis and alignment of corporate objectives to marketing training needs. Oxford College of Marketing is now providing global support to major customers.
|
How to book
Click here for a booking form
Call Jane on 01865 515255
|
| |
