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1 day short course
Producing and Publishing Internet Videos
26th June 2008
South East London |
Save £100!
If you book by Friday 20th March and bring a friend
See prices for details |
| In 2008 nearly 80% of Internet users in North America and Europe will watch online video at least once a month.
As more and more viewers shift away from traditional television to internet TV or Video On Demand you – the marketing manager – need to keep your finger on the hot digital video pulse, and be ready to beat the competition by being better, faster and smarter.
Attending this course will give you a better chance to do exactly that. |
Our Trainer
Telephone
01865 515255
If you work with colleagues who would benefit from this course, please forward this email
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Course Overview
Course Overview
After attending this 1-day course you will :
- Understand why Internet videos are a must in your marketing mix
- Know how to drive more visitors to your website using videos
- Understand how internet TV is shaping the digital landscape, and what it means for your company and its website stickiness, brand building and subscriber list expansion.
- Know how to get your company’s Internet TV channel launched in a matter of weeks.
- Know how to generate more qualified leads using UGC (User Generated Content) websites
- Know which of the 100+ UGC websites to use to promote your product, service or brand.
- Be able to select the right formula for you, for successful viral video marketing over the internet
- Understand Short-Form vs Long-Form and which one is right for you.
- Understand the different delivery methods - Streaming, DVD, USB Sticks, Download, Free-to-air sites
- Understand how to take Local into Global, and Service into Product.
- Make sense of the various video formats and know when to use them.
- Master time-saving strategies for uploading, tracking and managing internet-based marketing videos.
- Understand Digital Rights Management (DRM) and why content protection is so important.
- How to create studio production quality content from with a small budget and a tight schedule.
- All of that plus more delivered in energetic and practical manner in a real Internet TV studio !
Who will benefit?
- Professionals with marketing responsibility for their organisation’s website, product or service.
- Those responsible for managing their organisation’s external communications
- Employees from organisations positioned at the leading edge of communications
- Marketers from major brands wishing to engage more fully with their stakeholders
Pre-requisites
To get the most benefit from this course you should have basic, non-technical awareness of at least two of the areas below:
- UGC websites (eg., YouTube, Revver, MetaCafe, Daily Motion)
- Internet TV programmes
- Website project management
- Online communities (e.g., MySpace, Flickr, eBay)
Tracking return on investment from online marketing activities |
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Course Details
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| Price (excl VAT) |
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| Booking |
Click here |
*No further discounts apply
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| Course Content and Programme**
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Venue
Map and Directions
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 CIM Qualifications
Oxford College of Marketing is also an accredited study centre for
all levels of CIM Marketing Quallifications and has centres at Oxford
Brookes University, The Universities of Reading, Brighton, Westminster,
Liverpool Hope University College and Sheffield Hallam University.
www.oxfordcollegeofmarketing.ac.uk
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In-House Training
Our network of professional trainers and specialist practitioners offer a comprehensive range of short marketing courses. Because we divide each course into units, clients can book a series of short (three hour) blocks running over several weeks. These can be delivered at your company in breakfast, lunch or teatime sessions that mean the minimum disruption to the working day.
View our wide range of Short Courses available on an in-house basis.
Training Consultancy
Oxford College of Marketing provides consultancy support to large organisations who want to provide their marketing staff with continual professional development throughout their careers. This has included the development of a marketing training curriculum, new-hire training, Training Needs Analysis and alignment of corporate objectives to marketing training needs. Oxford College of Marketing is now providing global support to major customers.
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How to book
Click here for a booking form
Call Jane on 01865 515255 |
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