1 day short course

Introduction to affiliate marketing

Discover how affiliate marketing can benefit your online sales

March 25th 2010
London

COMING SOON

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If you book by the 8th March 2010 and bring a friend

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Course Trainers

Bruce Clayton

And

Red Barrington

Well-managed affiliate programmes can offer double-digit increases in sales. This course shows the strategies, techniques and tricks to achieve this level of contribution and take it further through refining your existing affiliate programme.

Course Overview

Generate a better working understanding of this growing online sales channel
Provide the necessary strategies to launch, develop and maintain a successful affiliate marketing programme
Show how affiliate marketing can work and complement your other online activities

Who will Benefit

The course is designed as an introduction to affiliate marketing for marketers and other business professionals who want to achieve a working understanding of this online sales channel. It aims to deliver a complete overview of launching, developing and maintaining an affiliate programme as well as how affiliate marketing fits with other online activities.

Those with marketing responsibility for their organisation’s website
Those who are looking to move into online operations and marketing
Those who are considering launching an affiliate scheme

How Will I Benifit?

After attending this course you will:

Be able to evaluate the suitability of your company’s products or services for an affiliate programme
Decide upon and advocate affiliate marketing
Evaluate and select the most appropriate network
Formulate a commercial policy
Evaluate and advise on site design for affiliate marketing
Plan a communication strategy
Launch an affiliate programme
Devise and implement an affiliate recruitment plan
Monitor and evaluate results
Devise and implement growth and maintenance strategy

Pre-requisites (if any – e.g prior knowledge/experience)

Awareness of and/or responsibility for e-commerce within an organisation

Key Course Concepts

What is affiliate marketing?
How Does Affiliate Marketing Work?
Is my product / service / site right for Affiliate Marketing?
Is my site right for Affiliate Marketing?
Getting Started in Affiliate Marketing
Launch Strategy
Recruitment Strategy
Maintenance Strategy
Growth Strategy

Well-managed affiliate programmes can offer double-digit increases in sales. This course shows the strategies, techniques and tricks to achieve this level of contribution and take it further through refining your existing affiliate programme.

Our Trainers

Red Barrington

As a rapidly emerging industry specialist in online marketing, Red Barrington has garnered a direct marketing reputation of note particularly in email, affiliate and data marketing techniques. With more than four years working with leading industry specialists, Red has proven herself to be successful in many areas including data buying, data sales and customer relationship management while at the same time providing consultancy services for many internet startups, through her company Red Star Digital. As a Chartered Marketer with an MSc in Marketing, Red is passionate and committed to the discipline, although does find time for the odd game of netball!

Bruce Clayton

Bruce has extensive experience both on and offline, having worked in both TV, Radio and for online media owners before moving into affiliate marketing in 2003. Gaining experience with both general and specialist networks, Bruce joined forces with an industry-leading affiliate to found Existem Affiliate Management, a multi-award winning company delivering management solutions and consultancy to a wide variety of clients.

Telephone
01865 515255

Course Content and Programme

9.15

ARRIVAL and light refreshments

9.30 Start

Session 1

What is Affiliate Marketing and how does it work?

How can it benefit my company?
Key terminology
Key technical elements

10.30

Session 2

Is my product / service / site right for Affiliate Marketing?

Suitability of different products, services and sectors for affiliate marketing
On site requirements for a successful affiliate program
What do affiliates look for in a merchant?

11.15

BREAK

11.30

Session 3

Getting started I – thinking

Evaluating your website and current online marketing strategies
Defining your action, setting objectives and benchmarking against the competition
Budget considerations and costs involved in your Affiliate Program setup.

1.00

LUNCH

1.45

Session 4

Getting started II - doing

Key creative elements required for a successful launch
Key editorial elements required for a successful launch
Commercial policy considerations

2.45

Session 5

Getting Ready and Launching

Choosing the right affiliate network to partner with
Technical requirements
Launching your affiliate program

3.30

BREAK

3.45

Session 6

Recruitment, maintenance and growth strategies

How to recruit affiliates to your programme
How to ensure your affiliate program maintains momentum and achieves its objectives
Achieving successful growth using affiliate marketing

4.45 Close

CLOSE

If you work with colleagues who would benefit from this course, please forward this email

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How to book

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Call Jane on 01865 515255