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Let’s shake up these half-asleep ‘so called marketing professionals’!

Have you ever dreamed of picking the brains of some of the best marketing gurus, without leaving the comfort of your own computer screen?

Well, now you can. Thanks to Oxford College of Marketing and state-of the art video technology from Smartlearn we bring you four hours of live, uncensored, Master Classes from Professor Malcolm McDonald.

These Master Classes will also qualify Marketers for 4 hours of CPD from the Chartered Institute of Marketing (CIM), Category 9. They will also interest MBA and CIM students and other Business Management post graduate students, Trainers and Marketing Managers who want their staff to understand key aspects of their role.

FTSE100 Company marketing consultant and Emeritus Professor at Cranfield Business School and Advisor to Oxford College of Marketing, Malcolm will take you on a journey made up of real life hands on experiences, coupled with solid marketing theory delivered in a humorous and interactive style.

Professor Malcolm McDonald has recorded four key Master Classes for Oxford College of Marketing. The trailers can be viewed on YouTube.com.  This is a unique opportunity for people who are interested in marketing to watch this brilliant and controversial speaker talk about marketing and break some of the many myths that surround the marketing profession.

As Ray Murphy, Distance Learning Manager at Oxford College of Marketing says, “I’ve just watched Malcolm’s Master Classes.  They are absolutely brilliant.  He has just put into words what I’ve been thinking all my life about marketing.  But he can put it across so wonderfully and back it up with solid case study evidence in a way that we could never get away with.  You’ve got a real winner here.  I just wish that I’d been there on the day.  A master class in the true sense of the word, this is in a class of its own.” 

The Master Classes will give you over 4 hours of live coverage with an easy to follow slide pack. The topics covered are:

  • Key Account Management, where he will tell you how the most successful companies deal with the challenges of managing key accounts.
  • Marketing Accountability, where he explains how company valuations can be taken from an art to a science.
  • Strategic Marketing Planning where the challenges of planning are explained
  • Market Segmentation.

Ian Baines, Director of Adding Support Ltd, who was present on the day exclaimed  “ This was  a unique opportunity to hear from one of the ‘ Marketing Greats’ – well presented, thorough and informative – all delivered with just the right touch of humour for the audience – an unforgettable experience.”

As Liz Burton, Head of Marketing, at Elsevier says,” Malcolm is one of our most valued authors with a wide range of experience in the marketing field. We are delighted to be working in conjunction with the Oxford College of Marketing to deliver this unique blended learning experience”.

The Marketing Master Classes can be bought from Oxford College of Marketing and Elsevier are offering a special discount of 20% for Professor Malcolm McDonald’s books on these subjects.  The four Master Classes are available on DVD and cost £79.99. Advance copies can now be ordered.

An  6 Minute trailer for each topic, giving a further 24 minutes free viewing can be found on http://www.oxfordcollegeofmarketing.com/video.html

For further information  on the videos or to discuss any CIM training or Oxford College of Marketing’s one-day marketing courses contact Jane Young, on 01865 515255 or janey@oxfordcollegeofmarketing.ac.uk