Assessing the Marketing Environment

Professional Certificate in Marketing

By the end of this module you should be able to:

• Understand the nature of the marketing environment and its relevance for the organisation and marketing practice.
• Examine the various types of organisation, their objectives and the interface between marketing, internal functions and external influences.
• Identify and interpret the marketing implications of significant changes in an organisation's wider environment.
• Understand the complex, dynamic and uncertain nature of the external environment and how it might be best managed in marketing terms.

Course structure

• Marketing Essentials
• Assessing the Marketing Environment
• Stakeholder Marketing
• Marketing Information and Research

Study options

This level is offered at Oxford College of Marketing via part-time evenings Brighton, Gatwick, Oxford, Reading and London via intensive weekends in Reading, Sheffield, Liverpool, London, Milton Keynes and Gatwick and via online distance learning.