Marketing Essentials

Professional Certificate in Marketing

By the end of this module you should be able to:

• Understand the development of marketing and its changing role within a variety of organisations.
• Understand the various tools of the marketer and evaluate their strengths and weaknesses.
• Recognise the impact achievable through modifying the marketing mix for (re)positioning the product and service offerings.
• Understand the importance of planning in the management of the marketing activity.
• Develop an awareness and understanding of the technological advances in marketing and the impact of information technology on marketing mix decisions.
• Understand the importance of customers and their behaviour relating to marketing decisions.

Course structure

• Marketing Essentials
• Assessing the Marketing Environment
• Stakeholder Marketing
• Marketing Information and Research

Study options

This level is offered at Oxford College of Marketing via part-time evenings Brighton, Gatwick, Oxford, Reading and London via intensive weekends in Reading, Sheffield, Liverpool, London, Milton Keynes and Gatwick and via online distance learning.