Professional Diploma in Marketing

The Professional Diploma in Marketing is for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective.

If you are responsible for managing the marketing process at an operational level, moving into a mid-level marketing position, looking to build on knowledge gained at certificate level or wanting greater business understanding of marketing management, this level will probably be for you. The course content has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of the employee's marketing career.

• Gain the marketing skills you need at an operational level to maximise on opportunities for your company.
• Achieve an internationally recognised qualification and become an Associate Member of the Chartered Institute of Marketing (ACIM).
• Understand how to write, implement and evaluate an effective marketing plan to meet your targets.

Oxford College of Marketing have prepared catch up material on basic marketing theory for graduates with no marketing in their degree but who have experience. In addition, we are offering a Graduate Foundation programme covering basic marketing theory essentials' over an intensive weekend with distance learning material.

The Exam Module - Delivering Customer Value

You will be fully prepared to take the CIM exam. There are 4 opportunities to take the exam each year - in June, September, December and March. For this module, you are advised to do as much homework as possible for our tutors to mark and give feedback on. You will also have the opportunity to sit a mock exam, which again we will mark and give feedback on. Exams can be taken locally to you, although you must request for a local exam centre when you register for the exam with CIM..

The Assignment Modules - Marketing Planning Process, Managing Marketing and Project Management in Marketing

There are four assignment submission dates each year (June, September, December and March) with strict guidelines / timetables on submission dates. You will be fully guided and briefed at each stage of the timetable either in class or by online webinar. Each module should ideally be based on your organisation or an organisation with which you are familiar. You will need the time to produce fairly long reports, but you will have a personal assignment tutor who will guide you through the process and give you feedback on your work.

As with all assignments based on an assignments / projects you will be given a personal assignment tutor who will oversee your work.

The Course structure

• The Marketing Planning Process
• Delivering Customer Value through Marketing
• Managing Marketing
• Project Management in Marketing

As 60% of the assessments will be on the application and evaluation of marketing theory, this means that if you have a limited experience of marketing as a practitioner, you may well find this level will not suit you. However, you may have a mentor within your organisation who may be able to help you apply your knowledge to the particular context in which you are working.

Study options

This level is offered at Oxford College of Marketing via Part-time evenings in Brighton, Oxford, Croydon, Uxbridge, Reading, Birmingham and London.

Via Intensive Weekends in Liverpool, London, Milton Keynes, Sheffield, Reading, and Birmingham also via online distance learning.

All courses are supported by our online e-learning system

To discuss this programme in more detail please contact us

CIM have designed an online test which you can use in order to identify the most appropriate entry level, given your current knowledge, skills and experience. If after taking the CIM level Entry Tests you feel you need to revise certain areas or have gaps in your knowledge we will give you free access to the lower levels of study to help you. Go to http://qm.cim.co.uk/

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