Postgraduate Diploma In Marketing
If you have already gained a significant level of knowledge and/or experience of marketing then this level may be for you. The focus is on the strategic aspects of marketing management and the qualification is increasingly seen as a benchmark of your competence at the highest level.
- Contribute research and insights to inform strategic marketing decisions.
- Influence strategic decisions in an organisation to create value for customers and other stakeholders.
- Manage and measure marketing activities undertaken as part of the implementation of a customer-focused strategy.
- Formulate, present and justify a creative, customer-focused and innovative strategy for any given context.
Course Objectives
The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning. It achieves this by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus. Strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.
The CIM Level 7 courses consist of two stages. The first stage has 4 Units. The aim of the course is to provide the knowledge, skills and knowhow for senior marketing managers.
If you are a senior practicing marketing manager and have no previous marketing qualifications we can help you to speed up your level of knowledge and your entry level by putting you on our Graduate Foundation course.
Stage 1: Postgraduate Diploma In Marketing
- Emerging Themes
- Analysis and Decision
- Marketing Leadership and Planning
- Managing Corporate Reputation
Stage 2: Chartered Postgraduate Diploma In Marketing
This is a transformational leadership development programme assessed by means of a contemporary marketing-focused, work based project. Students will be assigned a personal coach who will support them as they develop the leadership and personal skills required to move into a significant and strategic role in their organisation.
CIM have designed an online test which you can use in order to identify the most appropriate entry level, given your current knowledge, skills and experience. If after taking the CIM level Entry Tests you feel you need to revise certain areas or have gaps in your knowledge we will give you free access to the lower levels of study to help you.
Go to http://qm.cim.co.uk/
- Username : DN Tool-1
- Password : DN Tool-1
Study options
This level is offered at Oxford College of Marketing via Part-time evenings in High Wycombe, Brighton, Oxford, and London.
Via Intensive Weekends in Reading, Liverpool, London, Gatwick, Sheffield, Reading and Birmingham also via online distance learning.
Speed up your entry level and save money and time...
All courses are supported by our online e-learning system
To discuss this programme in more detail please contact us
Open Access to all the Digital Course Materials
Oxford College of Marketing gives all their students access to their Digital Course Materials
No marketing strategy is now complete without a digital component. So now anyone studying a Chartered Institute of Marketing and CAM course with the Oxford College of Marketing will be given access to the 6 digital modules of the CAM Diploma. This means that you can learn now and take the assessments with us later. Read More...