Effective Digital Marketing requires effective measurement. Explore online analytics and measurement principles that are keys to fully understanding the performance of websites, social media campaigns, mobile applications, online video, and many other online marketing investments. Learn how analytics can effectively identify the most profitable paths through your website, determine where visitors are navigating away from the site, and assess the metrics critical to achieving successful online marketing campaigns.
The course will address the techniques and best practices for measuring and interpreting data, developing analysis and effective reporting, segmenting visitor information for improved experiences and identifying the key performance indicators, which can drive proven business ROI.
- Intensive Weekend £365.00 +VAT
Online Learning System – Two Week Free Trial
Our student online learning system provides learning support for students studying all CIM, CAM Communications and Digital Marketing, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.
Oxford College of Marketing Webinars
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