Digital Analytics and Metrics

Digital Analytics and Metrics 2017-02-11T15:43:57+00:00

Effective Digital Marketing requires effective measurement. Explore online analytics and measurement principles that are keys to fully understanding the performance of websites, social media campaigns, mobile applications, online video, and many other online marketing investments. Learn how analytics can effectively identify the most profitable paths through your website, determine where visitors are navigating away from the site, and assess the metrics critical to achieving successful online marketing campaigns.

The course will address the techniques and best practices for measuring and interpreting data, developing analysis and effective reporting, segmenting visitor information for improved experiences and identifying the key performance indicators, which can drive proven business ROI.

Distance Learning

£31500+VAT
  • Intensive Weekend £365.00 +VAT
Apply Online

Online Learning System - Two Week Free Trial

Our student online learning system provides learning support for students studying for CIM, CAM Communications and Digital Marketing, UCI / DMA Digital courses, and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.

Oxford College of Marketing Webinars

To find out more about studying with us sign up for a free webinar

CIM Webinars
UCI Webinars
ISM Webinars

If you couldn’t make or missed out on the free webinar taster session don’t worry! We Have the Recording of it Right Here

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close