This course is targeted at marketers and business people seeking to gain an overview of the business value of Internet Marketing and how it can be leveraged to achieve acquisition, conversion and retention of online customers. You will be introduced to the broad array of interactive marketing programs including search marketing, display advertising, email marketing, site optimisation, social media, mobile marketing, online analytics, and other online methods used to achieve business goals.
This course will cover the advantages and challenges as well as identify key differences between Internet marketing and traditional marketing. As an introductory course, it presents you with a baseline understanding of the primary topics covered in more detailed examination in the other required and elective courses in this certificate program.
- Intensive Weekend £365.00 +VAT
Online Learning System – Two Week Free Trial
Our student online learning system provides learning support for students studying all CIM, CAM Communications and Digital Marketing, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.
Oxford College of Marketing Webinars
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