The Driving Innovation award outlines the importance of how taking a visionary approach, and embedding innovation, can help organisations deal with the challenges of a fast-moving marketplace. It focuses on how an understanding of the relationship between marketing and entrepreneurship can enable organisations to deliver compelling marketing solutions. You will learn about the key factors in building and nurturing innovation throughout the organisation and within the marketing function. You’ll also gain an appreciation of the role of internal marketing in supporting a culture of innovation and in implementing change programmes.
- Blended Learning £670.00 +VAT