As a powerful information and communications medium, the Internet is a natural arena for public relations. This workshop provides conceptual tools and practical hands-on skills that will help you make effective use of the new digital technologies, as well as guarding against some potent online threats. Delegates will also be taken through the process of setting up a virtual Press Office.
You will discover how the Internet sits with traditional public relations principles, and how it extends information and message transmission into new areas. You will learn how to deploy the online communications toolkit effectively, integrating it with offline methods to create a total communication approach. And using a practical and interactive approach, you’ll find out how to design, set up and run an online press room for media relations.
Who Will Benefit?
Valuable for anyone with executive responsibility for public relations and co-ordinated communications, whether in-house or as a consultant, working in marketing communications, issue management, public affairs or media relations. Also for journalists, academics and marketing generalists.