Upon completion of this course, you will be able to:
Deliver powerful ideas that drive business results built on clear customer understanding, integrated across multiple tools and delivered across most relevant points of impact.
Plan more strategic marketing communications that achieve your objectives and improve the return on spend
Structure, integrate and manage your efforts in smarter ways to give you competitive edge
Challenge your current ways of working with refreshed thoughts around the planning and briefing frameworks provided
Select tools and media based on their strengths, ability to meet your tasks and objectives and any constraints such as budget.