This course is for marketing professionals, individuals interested in a marketing career, key executives, entrepreneurs, and business owners. Marketing is directly connected to the bottom line. Learn how to bridge marketing and finance, utilising analysis strategies to increase profitability through customer loyalty, marketing revenue generation, and value creation. We will move beyond marketing fundamentals, and learn how to integrate measurement systems that quantify marketing activities in terms of revenue and return on investment. Learn the language and tools of finance to help achieve desired marketing budget allocation, and increase marketing’s role and value in the organisation.
- Intensive Weekend £365.00 +VAT
Online Learning System – Two Week Free Trial
Our student online learning system provides learning support for students studying all CIM, CAM Communications and Digital Marketing, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.
Oxford College of Marketing Webinars
To find out more about studying with us sign up for a free webinar
If you couldn’t make or missed out on the free webinar taster session don’t worry!
We Have the Recording of it Right Here