The Marketing Principles course provides an understanding of the key concepts and terminology used in marketing. It provides the knowledge and understanding of the role and function of marketing within organisations, and explores the factors that influence consumer behaviour. It identifies key components of the marketing environment and enables an appreciation of how to collect and utilise relevant information about the marketing environment. It outlines the concepts and elements which make up the marketing mix and how these are applied in context. This unit is assessed via a multiple choice question examination.

This Course is part of The Foundation Certificate in Marketing.

Distance Learning

£35000+VAT
  • Blended Learning £430.00 +VAT

Study Options

Intensive One Day Workshops
Reading : Liverpool : Birmingham : Oxford : London : London Bridge

Online Distance Learning

Timetable

Foundation Certificate Timetable PDF

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Online Learning System - Two Week Free Trial

Our student online learning system provides learning support for students studying for CIM, CAM Communications and Digital Marketing, UCI / DMA Digital courses, and ISMM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.

Oxford College of Marketing Webinars

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CIM Webinars
UCI Webinars
ISMM Webinars

If you couldn’t make or missed out on the free webinar taster session don’t worry! We Have the Recording of it Right Here