Mastering Metrics

Mastering Metrics 2017-06-14T03:03:39+00:00

The Marketing Metrics award examines the importance of managing marketing data in effective marketing decision making. It presents the role of marketing metrics within the organisation and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. You will gain an appreciation of how measurement techniques – aligned to business objectives – can establish and determine the effectiveness of marketing activities. You will also learn the value of using appropriate data sources to enable effective marketing analysis and of employing appropriate analytical tools and techniques to ensure effective marketing decision making.
Watch the Mastering Metrics video introduction

Distance Learning

£43000+VAT
  • Blended Learning £670.00 +VAT

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, CAM Communications and Digital Marketing, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.

Oxford College of Marketing Webinars

To find out more about studying with us sign up for a free webinar

CIM / CAM Webinars
UCI Webinars
ISM Webinars
OXCOM Diploma in Digital Marketing

If you couldn’t make or missed out on the free webinar taster session don’t worry!
We Have the Recording of it Right Here

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