This course is designed to provide marketers and business people an overview of methods, technologies and strategies for improving the performance of brand websites and other online properties. Examine how effective site optimisation and personalization programs improve the relevance of content and offers for end users that result in increased online conversions and engagement. The course will address common obstacles to optimising conversion, techniques to avoid them and will introduce the primary components of an effective site optimisation program, including: A/B and multivariate testing, audience segmentation and experience personalization via content targeting and recommendations. You will also gain a foundational understanding of the brand optimisation technologies and methods that yield positive returns for businesses and create relevant experiences for end users.
- Intensive Weekend £365.00 +VAT
Online Learning System – Two Week Free Trial
Our student online learning system provides learning support for students studying all CIM, CAM Communications and Digital Marketing, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.
Oxford College of Marketing Webinars
To find out more about studying with us sign up for a free webinar
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