Why Should You Attend?
The first module of this training course reviews the key Search Engine Optimisation (SEO or “natural search”) techniques so delegates can optimise their own site for search engines. You will understand the difference between search engines and directories, learn the elements of design which effect “natural” search engine ranking, the importance of keywords, link marketing, relevant content and the submission process. This section of the course can be tailored to focus on the website of your choice.
The second module of the course will cover “paid for” search engine advertising (Pay Per Click Advertising) concentrating on Google Adwords. Delegates will become more confident with internet marketing techniques and terminology and will learn how to implement a Google Adwords campaign. You will then learn 7 top tips that will guarantee successful campaigns and then practice creating campaigns for group/tutor discussion. You will then return to work with plenty of creative ideas for Pay Per Click advertising.