The Strategic Marketing award is a vital element of your marketing qualification. It shows you how to take a strategic approach in marketing planning to achieve competitive advantage. It recognises the significance of situation analyses and introduces techniques for assessing the external and internal environments that enable effective decision making. You will learn the importance of all stages within the marketing planning process, from the audit, through to strategic decision making and the implementation of plans. Discover how to manage resources and employ monitoring and measurement techniques that enable you to achieve strategic marketing objectives.
Watch the Strategic Marketing video introduction
- Blended Learning £670.00 +VAT
Online Learning System – Two Week Free Trial
Our student online learning system provides learning support for students studying all CIM, CAM Communications and Digital Marketing, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.
Oxford College of Marketing Webinars
To find out more about studying with us sign up for a free webinar
If you couldn’t make or missed out on the free webinar taster session don’t worry!
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