In this course students will explore and utilise techniques for integrating Social Media marketing as an integral component of marketing campaigns, serving as listening and outreach tools for building brand awareness and promoting business. Through an investigation of tools, which include Internet forums, message boards, blogs, wikis, podcasts, picture sharing, video sharing, and social networking, students will learn how social media can be leveraged as a powerful alternative to traditional interruptive advertising. Students will have the opportunity to create and present a written plan for achieving business goals through the use of a social media marketing campaign.

This award is part of The Postgraduate Diploma in Social Media Studies and The Postgraduate Diploma in Digital Marketing.

Distance Learning

£31500+VAT
  • Intensive Weekend £365.00 +VAT
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Online Learning System - Two Week Free Trial

Our student online learning system provides learning support for students studying for CIM, CAM Communications and Digital Marketing, UCI / DMA Digital courses, and ISMM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.

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