Connect Your Network
Working your connections and how to connect your network!
Short Marketing Course - Completed 2008
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Course aims
This is a practical workshop providing top tips to help participants build a credible and coherent proposition when networking. This session explores doubts and fears about networking with opportunities to practice self-introductions and good conversational gambit. It will encourage individuals to approach people with confidence, remain engaged and be engaging! The role and benefits of networking and its place in the marketing toolkit will be explored with practical ideas for increasing success rates.
Who will benefit?
Those who feel that they haven’t mastered the art of business networking! The typical profile of people who have attended previous courses has been very broad, from support staff who are asked to attend events to represent the company to senior company directors who have never been taught how to network. Many people attend because they recognise how beneficial networking can be in finding the next job. Sales staff, owner-managers, marketing staff, recruitment and HR staff, self-employed, students, accountants, lawyers, consultants, educationalists and freelancers are just some examples of those who have benefited from this course.
Why should you attend?
- To increase your confidence and effectiveness at business networking.
- To appreciate the purpose and role of networking within the marketing effort.
Key content
- What is networking? - concept and model
- Why network? – purpose and benefits.
- Facing your fears – but doing it anyway! Fine tuning our skills.
- Top tips – what works and what doesn't
- The power of good conversation and self-introductions - Practicing the art.
- How to avoid giving mixed messages
- Why attitude and follow through are key
- How to use networking for maximum impact