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Customer Communication that Counts!

Short Marketing Course - Completed 2008

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Getting the message across

About the programme

There are more ways than ever to communicate – but which will deliver for you? Discover the best methods for your organisation, product or service, how to use them and how to assess their performance and value for money.

Who will benefit

Personnel with responsibility for communications, including owner managers, PR, Sales and Promotion staff, newcomers to marketing, junior marketers.

Why you should attend

  • To find out which communication methods will create the best long-term benefits for you.
  • To develop an outline plan for future activities.

Key Content

  • What communication means to your customers.
  • On the receiving end – how it feels to get your marketing messages. Nice warm glow – or room for improvement?
  • How to find the right media – costs and benefits that might surprise you…
  • Direct Marketing and Sales Promotion – crucial roles for your organisation?
  • Getting out of the office: exhibitions, sponsorship and networking.
  • Public Relations, Personal Selling; two sides of the same coin?
  • Website wizardry; avoiding the black holes in cyberspace