Persuading Your Audience Using Effective Presentation
Completed 2009
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How to deliver a compelling message and motivate your audience to action.
Course aims
To inspire delegates with just how powerful they can be as a presenter when given the right techniques to invoke enthusiasm, confidence and credibility.
Who will benefit?
Most marketing staff who are required to give presentations, either inexperienced presenters/speakers or experienced presenters/speakers with no formal training, sales staff, those presenting internally and externally to clients or other audiences.
Why should you attend?
- To learn how to structure and prepare a presentation including researching, designing and mapping the outline
- To understand how to build a persuasive, interesting and illuminating argument
- To practice delivering a presentation prepared to guidelines, experiencing the power of increased enthusiasm, confidence and credibility
Key content
Unit 1
- Practice delivery of initial presentation with feedback and development ideas
- Pre-preparation – understanding your target audience, the terms of reference, agenda, sub-agendas and politics
- How to structure, design and map your ideas, research and information in preparation for developing the presentation. Clarify your objectives and purpose for presentation
- Develop a theme which evokes passion in the presenter and intrigue from the audience
Unit 2
- The role of voice, projection, tone, pitch and pace
- Developing rapport with the audience, using eye contact and appropriate body language to maximum advantage
- Punctuating the presentation with persuasive the presentation with persuasive arguments, and involving the audience to capture interest
- Using visuals, graphics, illustrations, anecdotes, quotes and involvement to reinforce or illustrate a point
- Practicing, refining and delivering an updated version of
the presentation with feedback